Tune in, as each week I answer your Small Business questions
Hello beautiful Women! I trust your week has been a smorgasbord of awesome, with a healthy dash of challenge and success.If you’re a fan over on Facebook have you noticed my gorgeous new branding, do you LOVE it, please let me know! I am so giddy over it, because now I completely feel like the branding of my business is an accurate reflection of my personality, character and style. Is your branding like that for you?
Years ago the catalyst for following my heart along this incredible journey to become an amazing Business Coach, was my career in Graphic Design. I had my own business and increasingly I became so fascinated with the conversations clients would have on their perceptions of branding.
Astonishingly most believed it didn’t really matter what their new branding looked like, simply because it was new and current it would (magically) steal sales from the competition. Seriously? What glue had they been sniffing?
And so began my incidental path to coaching new business owners on the reality of branding, customer perceptions and how to become an amazing business owner, especially for those in businesses less than 2 years.
I love what I do, and I love sharing with you the roadmap for success that’s served me on my journey.
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I’m really enjoying what you share on Facebook and your blog, from that I understand you where a graphic designer, and so I thought I’d try my luck at emailing you to see if my question is picked to be answered in your weekly letter.
I’ve been in my new business nearly 10 months, I’ve owned other successful small businesses before, but when I started this one I just slapped up on my website a logo I had done on fivver. I didn’t think much of it, I just knew I needed something. I’ve since had business cards and other things printed with it so I feel pretty stuck with it, but to be honest it doesn’t sit right with me. I scouted around on the sites of my competition and their logos are far more sophisticated and lovely looking. I’m not sure I can afford something like that, but I’d like your opinion on if I should just stick it out with what I have or do something about it?
Thank you for your help, I love the way you’re a voice for the women in business out there.
PS: Please don’t publish my name or website, I wouldn’t want your readers to think less of my business now that I’ve brought this into the spotlight!
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My dear Jan (do you like the new name I gave you?),
Thank you so much for taking the time to write in and to share what’s been on your mind.
I’m certain your not alone! Especially in the first few years of a new business there are zillions of things that demand your attention and miraculously need you to be an expert on in order to make the best choice, but honey, that’s not always possible; so we all simply make the best choice we see fit at the time, and that’s ok.
I commend all the ladies where this issue resonates, that listen to their head and heart and address what’s not feeling congruent, or the best solution. I did it myself. Every time I looked at my Secret Source logo it felt like it belonged to someone else, not me. So I made the time later in my schedule this year to review and change it, and wowzers does it feel good!
Fact is, potential customers and clients certainly do judge your business by your cover (branding). People will either want to be associated with you or not. Most of this consideration happens at an unconscious level, so the unspoken message your branding is portraying is wither making or breaking their willingness to take a step closer.
Importantly these days, people buy YOU more than ever before. So whether your a florist, freelancer, cabinet maker or baker, they buy into your personality and character first, then what you’re selling second. Your brand must acurately represent you and appeal to them.
So Jan, a 5 step answer for you. Given you’d rather not have my readers see your site, time to change it. Follow these steps to get new branding that you can go giddy over too:
- In a notebook answer these four questions in one word, eg my style is feminine.
- What is my STYLE
- What is my NATURE
- What is my APPROACH
- What is my SOUL
- Create a on Pinterest and spend 2 hours with a delicious cup of organic tea pinning images to your board that visually capture your answer to the previous questions. Change the description on the pin to the label the image fits, eg STYLE, NATURE etc
- Next on the same spend 45 minutes pinning branding and logos that appeal to you. Inherently they’ll reflect the style of the images from your previous step. Effective search terms to tack in front of your one word answers are “Branding”, “Logo”, “Stationary”, “Brand design”, “Graphic Design”. eg; Logo feminine, stationary feminine etc
- Once the timer sounds and your 45 minutes is up, step back and scroll through your board, does it radiate you, as you perceive your true personalty and character to be? FANTASTIC!
- Pop over to 99designs.com or a similar design service site where you pitch a job to a pool of talent and share the link of the pinterest board you’ve created which means, instantly they will have a brilliant sense of what embodies and represents you. Brief them on your business AND importantly your target audience, what will appeal to them and what would repulse them. Be sure to include links to the competitors you would like to model to match. All of these insights and parameters will help your designer to deliver as close to the vision you have in your minds eye.
- A note on the money you invest. The more you spend the higher quality result, invest what’s ecological for you and your business keeping in mind once you settle on your favourite new logo you’ll be investing heavily in having it seen everywhere so way your pros and cons to ensure you end up with new branding you are head over heals for and proud to flash around.
I’d love to hear how you get on, can’t wait to see the new branding!
To Your Success,
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