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Smash through a major goal in 15 minutes


“I don’t have time.” Argh I’m so tired of hearing it!!!

I get the feeling every decade has a new excuse phase we can hide behind, a red card we can pull when we don’t want to/too scared to/too fearful to or plain old can’t do something, and NOBODY QUESTIONS IT!

Everything from, “I don’t have time to look after myself the way I’d like to” to “I don’t have time to build the business I want”. Oh and the kid card, “Well, now with kids I don’t have time to xyz…”.

It’s true, I don’t have kids, I don’t know the intimate details of how those little humans demand on you 24/7, but what I do know is the top 1% of people with kids that want their dreams bad enough, make time. I’ve met incredible parents that work together to formulate a structure that gives each of them, the ‘time’ to then have the opportunity to be as freakin productive as they choose to or not. So what I know from evidence kids or no kids, when you want something bad enough, you find the time, not the excuses.

Sure every now and then, a pj day and doing sweet F A is healthy, for every other time though it’s a matter of putting in the commitment and focus.

A few times a week, go to bed early and get up at 4:30am to smash out some work before the world wakes up.

Pick one to do that will move you significantly closer to your business goal and do that in your lunch break instead of scrolling your FB feed.

Outsource! If someone else can do it, then let them. I use www.upwork.com

Add to the mix, my simple timer approach below.

There’s no award for being the busiest human on the planet, if this sounds like you, stop wearing your busyness as a badge of honour, you’re only treading water and getting nowhere fast. Ditch busy and get productive instead.


Great, so we’ve established ‘having time’ is a choice, not something that is bequeathed to you by some virtue of magic, no matter how special or different you feel your situation.

As Jim Valvano says, “There are 86,400 seconds in a day. It’s up to you to decide what to do with them.”.


Here’s my strategy for moving projects forward, using the incidental time you’d otherwise be wasting anyways!

  1. Choose 2 projects:
    1. Project 1: One that you need to dedicate most of your time to, eg client work, existing commitments etc
    2. Project 2: This will be the bite sized chunks of a much larger business goal you REALLY want to see progress on
  2. Set a timer for 45 minutes – I use www.e.ggtimer.com and work solely on Project 1
  3. When the timer sounds, STOP
  4. Set the timer for 15 minutes and work solely on Project 2
  5. When the timer sounds, STOP and rinse and repeat from step 2, alternating between 45 minutes and 15 minutes

I’m using this technique right now to get this post complete!

As they say 80% out the door is better than 20% in the drawer ;)

This sudden switching of gears from one focus to the next can really be a winning and fun dynamic combo for most people, it creates a fun energy, not to mention the satisfaction that 10 hours later you’ve completed 7.5hrs on Project 1 and 2.5 on Project 2, hello! If that’s not having your cake and eating it too, what is!

Use whatever time blocks work for you, just use something, whatever is going to move you to action and completion, that’s what we’re going for my dear.



Before starting your first 45min timer, write 10 to do’s that will each take 15min or less to complete, these will be what you go straight to when the time for Project 2 rolls around. The key is to know what you’re going to sink your teeth into right away without fluffing around figuring it out and wasting your precious 15min window.


That’s it!

Now go be awesome,

Chance :)


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May 1, 2016